Here at Chiefton, we’re big fans of the cannabis plant, and so are our customers. We’re also big fans of hemp textiles. There are so many ways hemp can help create new connections with savvy customers.
Right now in the United States, hemp is known as a source of protein, or in medical marijuana circles, as a source of CBD and other cannabinoids. But these important uses only utilize one part of the plant.
One of hemp’s most under-tapped uses is that of a textile. At Chiefton, we’ve consciously moved over to using hemp fabric in all of our apparel, for a number of reasons:
- It’s sustainable and eco-friendly, using 50% less water and land to grow than cotton.
- Our cultivator grows it organically without pesticides.
- Hemp is considered the world’s most durable textile, four times more durable than cotton. (Our T-shirts are a 55-45 hemp-cotton blend, as we’ve found that’s the most comfortable yet heavy-duty mix).
- Hemp has anti-fungal, anti-microbial and anti-bacterial properties, according to research on hemp plant compounds.
- It’s a natural UV protectant, while maintaining superior breathability.
We’re proud to be using hemp, and we want the world to know it. We’ve started putting a big, shiny sticker on our products that spotlights their hemp content, and if you look inside our hats, it’s printed proudly: “Hi, I’m hemp!”
And we as cannabis enthusiasts, it’s our responsibility to embrace hemp. Just think about how much sense it makes to wear a derivative of the plant we are such big fans of. Just as there are many reasons to prefer naturally-grown cannabis to synthetic drugs for health and wellness, we think wearing natural textiles is superior to wearing synthetic fibers in everyday life.
At Chiefton, we think of our apparel as a way to give cannabis enthusiasts the opportunity to represent the culture in a progressive and professional way. Adding hemp to that gear is just one more way to reflect the progressive nature of the cannabis community. If you embrace the clothes and the culture, you’re part of a family that is open-minded and conscientious. We’re excited about all the ways cannabis can help the world: as a sustainable textile, a life-saving medicine and more.
And we’ve only begun to explore all the ways hemp and other forms of cannabis can be used outside of the products sold at dispensaries, and that as federal and state laws—as well as attitudes of the general public—change toward the cannabis plant in all its forms, hemp will become a more popular and lucrative crop, with ever more uses.
With the ongoing support of this amazing community, we will continue to explore, innovate and move forward with integrating hemp into the next generation of cannabis culture apparel.